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Liz King |
Liz King, a sought after event planner from New York took the time to hang out in a Starbucks and Skype with some students from BCIT. Tina Nguyen and Albert Yee led MPI BCIT's February General Meeting and invited Liz to share her experience. Exceeding our expectations, Liz offered golden advice on both how to connect with people in business and the steps to creating a personal brand!
As students we always want to know… where do we start? How
do we break into the industry? How do we meet people in the industry? The
answer? Twitter. Liz King had some great (and simple) advice that anyone can
follow – literally!
King talked about how following interesting people and
following the people they are following is a great way to learn about what
going on in the industry. Use hashtags specific to an industry to discover
trends or hot topics. After sitting back and watching, Liz started to share
content she was interested in and then started engaging and commenting on other
peoples content. Eventually, Liz began to create her own content. She said,
“it’s a great way to meet people!”
Wait, who are you?
Another specialty of Liz’s – as if she didn’t already do
enough! – is discussing personal branding. Now, as a student at BCIT we’ve all
heard the spiel from Tracey, but a personal brand really is important!! Liz’s
tips are:
- Figure out what is unique about YOU. Something
simple but distinguishing.
- Communicate who you are quickly. Someone should
know something about you after only 10-15 seconds on your page. Capture them.
- Be prepared to brag a bit! Now is not a time to
be modest.
Use these tips in your LinkedIn profile, Twitter bio and
other social media tools (Facebook is generally for personal use – check your
privacy settings!) and you will be on the road to making a professional online
first impression.
Technology, you move
to fast!
Now the question came up from an audience member: how do you
learn about all this new technology flying out into cyberspace? Her answer:
techy blogs! Sites such as
mashable.com and
techcrunch.com offer information on
the latest trends in technology. The latest thing according to Liz?
RFID.
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My new favourite tool? Word clouds. |
From Student to
Industry
A common theme of things to make sure you have when entering
the workforce is experience. Thankfully, Liz considers education experience!
Students are always wondering how to nail down that dream job even though they
have no industry experience. Liz’s advice is always be learning. Although
having an education and learning as much as you can is important, it’s not
always what you know, but who you know.

Making connections is vital in business and easier to make
than you may think! Networking and volunteering are two great ways to meet
great people. Meeting them is half the battle, it’s very important that once
you’ve met them you:
- Follow up!
- Add them on LinkedIn with a PERSONALIZED
message.
- Ask them to meet for coffee.
Now is the perfect time to play the student card and learn
as much as you can from industry members willing to share.
The MPI BCIT team would like to thank Liz King for chatting
with us and we hope to hear from her again!
Want to learn more about Liz? Check out her company page:
http://lizkingevents.com
Leave a comment and let us know what you think!