Link BC Student Case Competition

Colleen Smith, Chanelle Gale, Shivani Mukerji, and Leslie Lessard

On Sunday, November 4, 2012, four members of MPI BCIT competed in the 6^th Annual Link BC Case Competition. The BCIT team, consisting of Chanelle Gale, Leslie Lessard, Shivani Mukerji, and Colleen Smith, placed first in their category, competing against five other teams. The event took place during the HOST BC conference, and brought together students studying in tourism and hospitality programs across BC.

Competition Awards during the Premier and Cabinet Luncheon

All of the teams were asked to come up with packages and marketing plan that could be implemented at one of the 18 Coast hotels across BC. The teams only had five hours to complete the marketing plan once given the location of the hotel and the official question.  The locations were randomly drawn. The BCIT team created four packages for Coast Hotel & Convention Centre Langley City included a mancation, a family cultural experience, and a romantic couples getaway grouped together with the phrase “Relive, remember, and renew at BC’s best coast.”

You can check out all of the presentations at slideshare.net/LinkBC (BCIT's presentation is the first one).

Congratulations Team BCIT!